“Balak (Balak, בלק) was the name of a Moabite king in the days of Moses. It is also the name of the fortieth reading from the Torah. It comes from the second verse of this week’s reading, which says, “Now Balak the son of Zippor saw all that Israel had done to the Amorites” (Numbers 22:2). This week’s Torah reading tells the story of how Balak hires the occult prophet Balaam to lay a curse on Israel. Balaam meets resistance from God, has a conversation with his donkey and ends up blessing Israel instead of cursing them (Taken from First Fruits)”.
